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Self-custody is quietly winning the behavioural argument
The share of coins held in self-custody has been trending up for three straight quarters. The reasons are more cultural than technical.

What the data shows
- Exchange balances continue to trend down as a share of supply
- Hardware wallet activations have risen for six consecutive months
- Smart-account wallets are eating into the "too complicated" objection
Why it matters

Self-custody at scale changes the balance of power in a market that has historically been shaped by the largest custodians. It also makes the next liquidity crisis look structurally different — with less contagion risk from a single failing venue.
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